From my earlier post I started talking about a chemical in the human body called endorphins. These endorphins are released into the blood stream when someone eats fast food. Endorphins are among the brain chemicals known as neurotransmitters, which function to transmit electrical signals within the nervous system. At least 20 types of endorphins have been demonstrated in humans. Endorphins are the natural opiate analogues found in our bodies which resemble morphine and Heroine. In contrast to the opiate drugs, however, activation of the opiate receptors by the body's endorphins does not lead to addiction or dependence (Stoppler). Endorphins are what give the consumer that happy feeling they get after they eat their fast food meal. All-in-all endorphins are a completely natural body relaxer; it takes the stress out of a busy day. In the movie Supersize Me, there is a part in the movie where Morgan Spurlock, the man eating nothing but McDonalds for a month, was saying that he felt like crap, but when he got finished eating he felt better and happier. As happy as the consumer may feel they cannot get addicted to these endorphins, so there for endorphins are not the main cause of people becoming “addicted” to fast food.
http://www.youtube.com/watch?feature=endscreen&v=YbeEor5hpiQ&NR=1 2:13-2:36
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